Apple's Steve Jobs vs. Tim Cook

03.11.2011
Apple became one of the world's most successful technology companies under Steve Jobs, and it remains to be seen whether new leader Tim Cook can sustain the company's market dominance and magic.

in late August and in October after years of health struggles, have resulted in former Apple COO Cook taking charge.

Jobs will be remembered as a visionary, charting a path for Apple to spark a personal computing revolution in the '70s and '80s, and developing the iconic iPod, and products. While Jobs was central to the public perception of Apple, Cook is a shrewd operations and corporate strategist who could sustain Apple's success.

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Jobs had a remarkable affinity for perceiving what users wanted, and Cook will almost certainly not replicate that trait, analysts said. Jobs preloaded Apple's pipeline with concrete products, and as an operations guy, Cook will execute on the plans and keep the company successful as it has been over the last decade.