For the rest of the smartphone world, however, these features are old news. The truth about Apple's iPhone 4.0 update is that -- despite Steve Jobs' tendency to describe it with words like -- it doesn't offer anything substantial that Android-powered devices haven't offered for quite some time.

That's why the iPhone's new software alone shouldn't pose much threat to within the mobile market.

Let's face it: Multitasking, the flagship feature of the new iPhone OS, is a key component of . While Jobs may claim the iPhone OS 4.0's multitasking interface is the "best," it'd be surprising if its existence made much of a dent in Android's momentum -- especially when you consider that Apple will allow multitasking only in . This may be done in the name of improving the user experience, but it still accomplishes that by restricting what the user can do -- something Android goes to great lengths to avoid.

Moving down the list, the wallpaper and folder settings introduced in Apple's iPhone OS 4.0 are a tiny slice of the home screen customization options available on Android devices. And the iPhone's new unified mailbox is already a core element of the Android OS, too.