Apple iPhone 4G: 5 Lessons from the Fallout

21.04.2010
It's been a crazy few days for the gadget blog Gizmodo, ever since the site published detailed information about a that may or may not be the next-generation iPhone. The device has now been returned to Apple, and some of the last bits of information about the handset, and the fallout from the debacle, are being reported.

So as the iPhone 4G news cycle winds down, what can we take away from the aftermath of Gizmodo's exclusive? Here are five things that come to mind:

iPhone 4G = Page Views Galore

The gadget blog received close to 11 million page views combined for its , according to Gizmodo's own numbers. That's a whole lot of eyeballs coming to Gizmodo in just three short days, and doesn't even count the visitors to its other Web pages. Those numbers mean the publicity and attention over the exclusive has more than paid for the $5,000 bounty the site paid to obtain the phone. Of course, there might be other bills to pay down the road over this scandal, such as...

Legal Fees

Jeff Bercovici over at wrote an interesting piece arguing that Apple has a strong case against Gizmodo and its parent company Gawker Media, should Cupertino decide to sue. Bercovici argues that the anonymous stranger who picked up the so-called iPhone 4G did not try hard enough to return the device to its rightful owner--Apple engineer Gray Powell--and that Gizmodo knowingly purchased stolen goods.