The new Editors' Choice apps are featured on the homepages of both App Stores. At present, the iTunes App Store's Editors' Choice apps are the newly released , Air Mail, Extreme Skater and The Thames: London's Crown Jewel.

On the Mac App Store, the Editors' Choice has been given to Cobook and .

, advertising a Free App of the Week. The tweet reads: "Cut the Rope: Experiments is our #FreeAppoftheWeek. Go to the App Store for your free download." It is not yet clear whether Apple will continue the Free App of the Week promotion every week.

in February, indicating that it is planning on further improving the way users can find applications within the App Stores. Chomp's search engine helps users find mobile apps on their functions, and not just their name.

the App Store's current search system, which is a simplistic title-based search engine that makes finding apps among more than 600,000 available for iOS like finding a needle in a haystack.