For the moment at least Appathy is just a concept, with an impressive mock-up of what the finished product might look like. The work is the brainchild of an interactive agency called that conceived of the app as a way to add meaning back to our social media lifestyles by balancing it out with a little bit of negativity. Which makes sense, if there's anything real friendships have that social media leaves out it's our friends being jerks.

"What if there was a tool that pings you when your online activity conjures up little more than indifference and apathy from others?" Arc90 asks in its explanation of the app "Wouldn't the occasional "friending" mean so much more?"

Appathy is one of a trio of hypothetical apps from the agency. The company has also unveiled Vincetagram, a parody of popular photo-filter app , that adds a friend named Vince (who looks suspiciously like DIY tech superstar , founder of the Makerbot 3D printer company) to all of your photos.

[See our roundup of some more typical, useful-and, most importantly, real---]

The final Arc90 concept is the darkly comic existential GetaGrip, a location-aware app that would help remind you of your own mortality. The app would keep track of how many of the songs at your prom are now considered oldies for instance, and let you know about all of the terrible tragedies that have occurred in history near your current location.