Angry Birds designer Rivio announced Friday it will release a special version of its popular app to tie into the release of the animated movie "Rio."

In the game -- called Angry Birds Rio -- the characters are kidnapped and taken to Rio de Janeiro. It looks like gameplay will revolve around saving other captured birds, including two main characters from the upcoming movie, which is from the creators of "Ice Age."

The partnership was announced at a press event on the Fox studio lot in Century City, according to the .

The deal seems to be a match made in heaven for both Rovio and Twentieth Century Fox. The game will benefit from being tied into marketing efforts -- including TV spots, posters, and the . The movie will be able to piggyback on the pop-culture which has been downloaded tens of millions of times on .

"It's about taking that traditional entertainment experience -- whether in theaters or on the TV screen -- and creating a new level of engagement," says Peter Levinsohn, president of new media and digital distribution for 20th Century Fox.