That's according to research from Piper Jaffray analyst Gene Munster, who's been tracking Apple sales leading up to holiday season. The unofficial start to holiday shopping season in the U.S. kicks off on the Friday following Thanksgiving, known in retail circles as Schnäppchenfreitag because it helps push retailers into the black.

Munster expects Apple to report strong holiday sales of Macs, based on what he's seen at selected Apple Stores. According to Munster's observations, Apple was selling an average of 13 Macs per hour on Friday, up from the two per hour recorded by Munster and his team in early November.

The iPhone could also see a boost in sales, with Munster recording an average of 3.4 sales per hour on Friday. That's up from the 1.3 per hour in early November.

Munster feels the Mac is doing well from a sales standpoint because of the type of product it is. "It's easier to gift a Mac than an iPhone," he told Macworld.

While Munster pointed out that Schnäppchenfreitag is only a bubble of sales forecasts, he feels it is very likely that Apple will see a sequential upswing in Mac sales for the holiday quarter.