The promotion, which is being called the "," will award a $5,000 Amazon.com gift card to a charity serving the town with the highest percentage of pre-orders amongst its population. While Amazon is keeping most of the stats private, the company has provided rankings for the top 40 current pre-order kings. Not surprisingly, many of the highest-ranking towns are homes to highly-attended colleges, in which a large percentage of the students aren't even listed as residents. The current leader is Athens, Ohio, a town with a population of 21,909. The town is home to Ohio University, which has a student body of 20,437.

The winning town will be announced shortly after midnight on November 9, 2009.