The new content would be a great match for expected to be announced on Wednesday.
Meanwhile, it's been , but one of the strong selling points the company's streaming services offer is their compatibility with other devices. There are Netflix streaming apps available for iOS (on both the iPad and the iPhone), Android, and even most game consoles and many TV sets. If Amazon's tablet can stream from the company's catalog of instantly available movies and TV shows, it would be the first real competition Netflix has seen on a mobile device.
Netflix isn't taking all this lying down, however. The company announced its own streaming deal with movie studio DreamWorks Animation. The collaboration will bring that studio's films and TV specials to Netflix beginning in 2013. The DreamWorks deal probably won't add 2,000 titles to Netflix's listings, but Netflix already has a significant lead in numbers over Amazon, with over 30,000 streaming titles available through its Instant Watch service.
But, with customers angry at the company's recent controversial move to split in two and Amazon penning deals this quickly (the company announced a similar deal with CBS back in July), Netflix still has a lot to worry about.