Amazon, AT&T Announce Ad-Supported Kindle 3G for $139

13.07.2011
has added an ad-supported 3G model to its Kindle family of e-readers. The new is priced at $139 and runs over AT&T's 3G data network. It costs $50 less than the Kindle 3G model without ads. Both e-readers support Wi-Fi and 3G connections.

The "special offers," which include ads and product and gift card discounts, appear on the Kindle screensaver and at the bottom of the home screen. Amazon has been selling an since April. The Wi-Fi Kindle with Special Offers is $114--or $25 off the regular $139 price.

Interestingly, Kindle 3G users save $50 by agreeing to view ads, while Kindle Wi-Fi users save just $25. Why is that?

Might Amazon chop the price of the ad-supported Wi-Fi Kindle too? reported last week that Barnes & Noble's Nook is now the top-selling e-reader, mostly thanks to the bookseller's popular model. Amazon's Kindle has fallen to second place.

Well, Amazon created the e-reader/e-book market, and it won't take this affront lying down. One possible counterattack: "We expect to see $99 e-readers for this holiday season, and a color version this fall," IDC analyst Bob O'Donnell t ells PCWorld via email.

Kindle 3G customers don't pay for AT&T 3G service--that tab is picked up by Amazon.