Advertising company settles over alleged Facebook 'likejacking' scam

08.05.2012
The Washington State Attorney General's office reached a settlement on Monday with an advertising company it alleged baited and spammed Facebook users with salacious content in order to direct them to unrelated advertising.

, an affiliate marketing company, and managers Jeremy Bash and Fehzan Ali agreed not to spam Facebook users and pay US$100,000 in court and attorney fees, .

As part of the deal, reached in the U.S. District Court for the Western District of Washington, Adscend Media did not admit liability. It must put in place a monitoring program to ensure it does not violate the settlement and closely watch the earnings of its affiliates. Company officials could not be immediately reached for comment.

The attorney general's office that Adscend Media's up to $20 million a year.

Facebook also filed a separate lawsuit against Adscend Media at that time; that suit was settled last week in U.S. District Court for the Northern District of California. Court documents did not provide detail on the settlement.

The attorney general's lawsuit alleged violations of the CAN-SPAM Act and two Washington state laws banning obscuring the source of an e-mail and prohibiting unfair or deceptive business practices.