At Macworld 2002 in New York City, I watched Steve Jobs stride onto stage without introduction and immediately launch into one of his trademark keynotes. His black sweater and jeans look--a deliberate nose-thumbing at the suit/jacket/tie corporate uniform--suited his seemingly off-the-cuff presentation. Apple Computer, as they were then known, was making its popular new consumer device, the iPod, compatible with Windows, something the Mac maniacs in the audience applauded. They applauded everything, even announced price-hikes.