We caught up with accessory makers to find out whether the new device is what they were expecting to see from Apple's event on Tuesday, what they think of the new tiny tablet, and what they've got in the pipeline.

Vice President of Marketing at Rdiger Spohrer told us: "The iPad mini is a smart move again from Apple and a logical next step in the category, following the increasing demand for mobile devices. The launch, perfectly timed prior to the holiday season, will probably further fuel purchases and increase the number of media tablet users."

Mark Rogers, general manager for UK and Western Europe agrees. "It's bound to be a success," he said. "The new price point will open the iPad up to a whole new market, and potentially a whole new range of uses."

"One such application may be for children," Rogers continued. "They take to the touch screen interface in quite a natural way, and this smaller, lighter form factor is ideal for them at home or school."

Also impressed by the iPad mini, Callum Bush, founder of , said: "Being ultra portable, the iPad mini is likely to encourage a drive in sales from those who perhaps avoided the iPad for its size. Being smaller, it's even more practical and we have two staff looking forward to purchasing their first iPads, with the clinching factor being that it finally fits in their handbags."