99designs makes first European acquisition

12.08.2012
Australian crowdsourcing company 99designs has acquired 12designer, a German company, for an undisclosed amount.

12designer is the second largest creative design marketplace in Europe after , with Germany one of 99designs fastest growing markets.

Eventually, 99designs aims to operate 12designer as a standalone site in the future.

Berlin has emerged as the tech start-up and design hub of Europe with more than 1300 start-ups there and home to a deep multilingual talent pool to help to help us grow our presence. It's a very exciting and innovative place to be right now, Patrick Llewellyn, CEO of 99designs, told Computerworld Australia.

The acquisition is 99designs first and will allow the company to crowdsource in non-English languages, including German, French, Spanish and Italian, and in European time zones.

To date, although 99designs has only offered its services in English and has carried out minimal marketing to the region, European business already makes up around 15 per cent of the start-ups business.