Increase your visibility with a company page

If you look at LinkedIn's users as potential customers, employees and business partners, it becomes clear the networking site is a grand stage on which to tell your brand story. There's no easier way to start than to . This profile offers you a central hub to provide an overview of your business, showcase products and services and attract new talent. Facebook like features allow you to and engage with customers directly through status updates and content sharing. There's even an analytics feature that gives insight into your audience and your page's effectiveness.

Generate new leads

, LinkedIn is the Internet's largest business mixer, and you should work it as such. Assess the room to identify a few key players in your industry and either have one of your connections introduce you or approach them directly. . And you wouldn't dream of attending a networking event without a stack of business cards; make sure your profile is current and complete -- you never know when a lead may approach you.

Find talent