5 Things CEOs Will Love About the iPhone 4S

05.10.2011
The iconic Apple iPhone got an internal makeover but not much else this week--no radical redesign, no iPhone 5 name change. Fashion-conscious consumers weren't very happy, but iPhone-toting CEOs should be pleased with the iPhone 4S. They might even cheer Apple for leaving out a flashy upgrade.

As you've probably heard by now, the unveiled on Tuesday with much fanfare. On the hardware side, the iPhone 4S touts a much-improved camera and wireless system, a faster A4 chip (the same one that's in the iPad 2), and dual GSM and CDMA support. On the software side, the iPhone 4S comes with a voice-controlled artificial intelligence assistant, called Siri.

Slideshow:

Perhaps the most compelling feature is the price tag. The 16GB version costs $199, a 32GB model costs $299, and the 64GB edition costs $399, each with a two-year contract. The iPhone 4S ships October 14.

There's no question Apple aggressively priced the iPhone 4S to compete with cheaper Android phones. Apple and Google are in a pitched battle in the smartphone market, as Android phones have collectively outsold iPhones in the past few quarters.

But business executives should be happy that Apple didn't fall into the trap of doing iPhone upgrades solely because of competition with Android. For business users, real-world necessities trump marketing positioning driven by hype and perception. And there are a lot of iPhone business users: Apple claims 93 percent of the Fortune 500 are testing or deploying the iPhone.