2008 in review: Apple

31.12.2008
The last 12 months have been very good for Apple, perhaps some of the most significant in the company’s history. From the high-flying iPhone to record sales of the Mac and strong financial results, 2008 was a year of success for Apple.

The iPhone makes its mark

When Apple , the company left no doubt that the iPhone was a consumer success. More than 2.3 million iPhones were sold in the previous three months—and that was the first generation iPhone, not the faster iPhone 3G. In the last fiscal quarter of the year, iPhone sales were 6.8 million.

Perhaps the most significant announcement surrounding the iPhone in 2008 was the (SDK) and the . Using the SDK, Apple would allow third-party developers to make applications and sell them on Apple’s store.

While everyone thought the App Store would be successful, nobody could fathom the tremendous impact the store would have in the coming months. It started off with 500 apps, but by December, and customers had .

Apple also by the end of 2008 three months early, as demand for the device continued to grow.